Using Various Research Methods

A well-planned research design helps ensure that your methods match your research aims, that you collect high-quality data, and that you use the right kind of analysis to answer your questions, utilizing credible sources. This allows you to draw valid, trustworthy conclusions..

Market Research

Stakeholder Mapping

Empathy Mapping

Proto User Persona

This is when we make assumptions of who are users are, not based on the research.